Responsive Website Design– Why Is It Important?

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It is no secret that mobile phones are slowly taking up the core functions of computers. Take the example of connecting to the internet. Currently, a majority of smartphone users and online consumers are using their mobile phones to access the internet. To tap into this lucrative online business, companies are now using responsive web design, among other strategies, to increase online visibility.

What Is A Responsive Website Design?

A responsive web design is one with a flexible layout, allowing it to conform to different screen sizes accordingly. A good example of a responsive website definition is when you switch from using your laptop to your iPhone. If the webpage is responsive, it will automatically adjust to the size of the screen. In other words, it is a website that eliminates the need to pinch in and out a screen as you use it across different devices such as desktops, laptops, tablets, and smartphones.

What is the Purpose of A Responsive Web Design?

The importance of a responsive user interface cannot be over-emphasized. In this article, we are going to look at the various reasons why every business should have a responsive website.

Increase Phone User Traffic

Since 2013, the number of organic searches has doubled from 27% to a little over 58% in Q4 of 2019. Source: Broadbandsearch.net

58% of the world’s population is accessing the web through their mobile phones, and these numbers are expected to rise in the years to come.

Current statistics also show that back in 2013, the time spent by web visitors on desktops averaged 144 minutes a day as compared to mobile users who spent only 88 minutes. Fast track 7 years later, tables have turned with desktop internet time usage averaging at 128 minutes a day, while mobile devices internet usage skyrockets to 203 minutes per day.

The mobile internet usage exceeded desktop internet usage since 2016 and is expected to increase more in the future. Source: Broadbandsearch.net

From the above statistics, it is a clear indication that internet users are increasingly leaning towards mobile devices to access the internet. Considering that this number accounts for over half of the number of people accessing the internet globally, it is only in the best interest of a company to adopt a responsive web design. By implementing a responsive website design, a business strategically positions itself to increase the number of mobile visitors to its website.

Improved User Experience

Responsive website design could provide the user a pleasant browsing experience transferring from device to device. 

Ensuring customer satisfaction is one of the core duties of any business. Statistics show that bounce rates are more likely to increase when a web page takes more than three seconds to load.  Also, webpages with low-resolution images present a business in a bad light. Unfortunately, when an internet user has such an unsatisfactory experience on a web page, they are more likely to revert to the competition.

In this case, a responsive user interface is a website’s first line of defense against bad user experience. A responsive website design eliminates the need to zoom in and out or scroll horizontally. That alone provides a good enough experience for the web visitor to see the site’s content and peruse the page quicker. Additionally, a responsive web design allows the website to load faster with easier navigation.

All these factors come together to create an improved user experience, which goes a long way in reducing bounce rates and motivating website visitors to come back. In the long haul, online consumers have a positive perception of your brand, which directly boosts conversion rates.

SEO – Friendly

The responsive web design Kuala Lumpur experts will never forget to mention that responsive websites are a gateway to achieving an SEO-friendly website and for good reason.

Currently, SEO is a buzzword in the online business industry. Search engine optimization (SEO) is the practice of making your website a favorite of search engines. Among the many strategies of doing so, creating a responsive website is one of the easiest and most effective.

Since November 2016, Google has been slowly implementing mobile-first indexing,  which means that it is slowly dropping the sites that are only reachable on desktops from it’s index. Confirmed reports state that this mobile index will be fully operational by March 2021, which desktop sites will drop out from its ranking and m dot sites will experience bugs.

So, how does having a responsive website help in this case?

A responsive website design improves user experience on mobile devices, which is one of the factors Google’s algorithm uses to depict that a site is SEO-friendly.

With an SEO-friendly site, Google will rank it higher in organic searches. Since a majority of the world’s population uses the internet for research, making queries, and recreational purposes, they will most likely visit your website if it appears on the first search engine’s results page. As a result, you witness more traffic and better conversion rates.

Lower Lifecycle Cost

Businesses, no matter how big, are not immune to financial constraints. Especially, for start-ups that operate on a shoe-string budget, finances are of huge importance. As such, cutting unnecessary operating costs is one of the best ways for a business to stay afloat.

In this case, responsive user interface offer a much-needed sigh of relief to entrepreneurs looking for a cost-effective way to run their websites.

Conventionally, businesses that looked to tap online consumers designed a web version for desktop users and another for smartphone users. Considering that a business needed two websites to cater to its online clientele, turned out to be expensive, among other things.

Responsive websites may cost slightly higher to develop. However, the lifetime costs are significantly lower as businesses do not need to schedule two separate maintenance.

Ease of management

With a responsive web design and an appropriate web content management system, you do not have to hire a professional web developer to manage your website. 

Non-responsive websites require businesses to hire the services of a professional developer to manage the site. However, when a website is responsive, a business owner can easily make the necessary changes needed easily.

Also, since a business has one website, they have an easy time with online advertising. Businesses with desktop and mobile websites are constantly faced with a dilemma on which website to link to a certain post. For responsive website owners, this is far from the case as they can integrate their only website across all their social media platforms for easier management.

How to know if your Website is Responsive?

Most often than not, website owners are not sure whether their websites are responsive or adaptive. To know whether you are dealing with a responsive website, you need to do the following:-

·  Open your website on your preferred browser, making sure it is not on fullscreen mode.

·  Resize your window from the right side inwards, until the window is approximately the size of your mobile device.

·  If the layout changes according to the size of the window, the website is responsive. If the contents on the right side are hidden, then the website is adaptive.

Here we provide you the responsive website and non-responsive website example.

One of the responsive websites example is 10kbsystem.com, the site will automatically adjust to the minimized windows size.

10kb system responsive design
10kb systems’ responsive site that adjusted to the window size.

One of the examples of responsive websites is none other than our website, 10kbsystems.com. As you can see, the responsive web page will automatically adjust to the window size and you can browse through the website without the needs of any scrolling or adjustment. 

Amazon non responsive website design
Amazon as the non-responsive website example, the web content will be hidden inside the windows.

On the other hand, Amazon has a non-responsive website. After minimizing the window, some content is hidden and you’ll have to scroll left and right to see the missing content of the site. 

Conclusion

Having a responsive web page is one of the best approaches to ensuring online consumers get a satisfactory experience while browsing your website. From the above perks, it is clear that a responsive web design is cost-effective, easy to manage, and drives traffic to your website; basically, crucial things your business needs to succeed.

Otherwise, thank you for reading this informative piece.

If you feel that your business needs web services to increase its online visibility, you can contact us, a reputable web development service provider.

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